Experience the Magic of "Cherish" by The Association

March 9, 2026

The Association

In the world of choral music, few pieces capture the essence of emotion and nostalgia quite like "Cherish" by The Association. Presented in a stunning arrangement by Kevin Keller, this piece merges the rich traditions of 20th-century music with the vibrant energy of pop, making it a timeless choice for choirs of all sizes. For just $2.99, your choir can take a journey into the heart of harmony with this extraordinary octavo.

For those who may not be familiar with The Association, they were a groundbreaking band in the 1960s, known for their beautiful melodies and compelling lyrics. "Cherish" stands out as one of their signature hits, encapsulating a longing for affection and a deep appreciation for love—feelings that resonate deeply with ensemble singers and audiences alike.

Arranged for choir, this version of "Cherish" transforms the original's pop sensibilities into a lush, a cappella experience that allows singers to showcase their vocal talents. Keller's arrangement expertly balances the sweet harmonies and intricate vocal lines that are characteristic of both barbershop and traditional choral styles. Every part is thoughtfully crafted to ensure that every singer feels engaged and highlighted, no matter their vocal range.

This six-page score is not just a piece of music; it's a vehicle for storytelling. The expressive dynamics and lyrical nuances challenge your choir to convey the heartfelt messages that lie within the melody. As they perform, singers will connect not only with the text but also with each other, creating an unforgettable musical experience that will tug at the heartstrings of all who hear it.

Imagine your choir weaving through the rich vocal tapestry of "Cherish" in an upcoming concert or celebration. The blend of a cappella barbershop harmonies alongside modern pop flair will wow your audience and leave them wanting more.

By offering this arrangement, Kevin Keller continues to honor The Association’s legacy, breathing new life into an old favorite while ensuring it remains accessible and enjoyable for today’s performers. Whether you're preparing for a competition, a community event, or just a gathering with friends, this arrangement is sure to elevate your performance.

Don’t miss the opportunity to introduce your choir to this captivating piece. With its affordable price tag of $2.99, “Cherish” is not just an excellent addition to your repertoire; it’s a smart investment in music that will resonate across ages. Order your copy today from Kevin Keller’s catalog, and let your singers share the timeless message of cherishing love through the art of music.